01 — Project details
Vizion That, a natural beauty shop, needed a website revamp to enhance their online presence.
So I...
Created a UX-friendly and accessible site
Strategically incorporated SEO that boosted sales/visibility
Elevated their brand imagery for their products
Q1 (prior to revamp)
Q2 (prior to revamp)
02 — Creative process
I created copy for the product descriptions, imagery for the products, and implemented website design changes with a focus on:
Navigation and Accessibility
Focused on building a site that was intuitive
Adjusted all pages and content for mobile devices, desktops, and tablets
UX friendly components
Easily accessible search bar
Categorizations
Product tags (niche, new)
SEO meta descriptions, keywords, and product descriptions
Strategically incorporated SEO for all products and pages
Utilized Canva for photo editing/imagery
Previous Website ❌
The Revamped Website ✅
Improved navigation and accessibility, brightened color scheme (consistently across entire site)
Gave a face to the business, highlighted the story behind Vizion
Graphic design/imagery (WIP)
Product descriptions to maintain brand tone/voice
03 — Metrics & Results
We managed to achieve a 8% increase in conversions in just one month after the new website was released.
9K
Traffic increase
+59%
Gross sales
+51%
Orders
Q3 results post revamp launch